Some of us may have the luxury of a video-savvy person on staff — but many do not yet. Not having a dedicated video pro doesn't mean you can't post videos, which are a great way to engage an audience. Videos tells a story in a way that text often cannot match.
Steve Garfield, author of Get Seen: Online Video Secrets and the first-ever video blogger, explains that video is easier than ever to capture. Any smartphone will do as a start. For example, capture a video on an iPhone, pull it into the iMovie app to trim the clips and layer in photos and sound, upload it to YouTube directly from the app and embed it in a blog post. Keep it short and sweet — 30 to 60 seconds at most. Garfield also recommends the Kodak Playfull, a simple camera with built-in editing and sharing features.
The best advice here is to be ready to experiment. Content can be casual, and captured video can be real, authentic and less-than-perfect. Organizations are made of people, after all, and all of these same characteristics apply. Pick your device and take it with you and encourage your campus community members to capture video and share!
Thursday, August 21, 2014
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