Communications Tip: EDITORIAL CALENDAR - You need one!

The best advice as you head into the new year is to create a calendar of upcoming events, news and important information you need to share. This is critical in keeping track of all that important stuff you want to get the word out about!

Create an editorial calendar that outlines both the types of posts that you would like to see on your website, blog or social media channels (video, text, photo), and the post topics.

Make sure you've got at least two months of content covered at any given time, and that there is clear delineation of responsibilities, including someone who is actively maintaining the calendar. And don't be surprised when the topic pipeline changes, because it inevitably does. 

Don't forget to share!!! Make sure to loop in with departments and district office (like the SBISD Communications Department) to ensure you're hard work is being covered, shared and enjoyed.