Tell Your Story

Did you know that people see an estimated 5,000 marketing messages per day?

To put it simply, that's a lot.

Your message falls in there somewhere, but the chances of anyone remembering it are slim. That is, unless you deliver that message in the form of a story.  Why?  If you get your audience to see and feel what you're talking about...they are more likely to remember it!

The amount of noise congesting the Web won't dissipate any time soon, but storytelling can help your content rise above it. Here's how:

1. Frame your message as a story. Almost 80 percent (79 percent) of people skim and don't read articles on the Web. When you frame your brand's message as a story—don't forget a strong title and compelling hook—you ensure your target audience will read every word.

2. Make your brand memorable. Just as authors make characters memorable, you can do the same for your school. To make your brand stand out, think of it as a character. Describe what your school is all about and make it personable.

3. Show—don't tell. This is classic storytelling advice, and thanks to today's technology, you can use more than words to tell your story. Link to videos or use multimedia in news or blog posts. People link to blog posts with videos three times more than they link to text-only posts!